For the Endless Summer Fashion Show, I led the creative direction by taking the theme of summer vibes and helping translate it into a visual experience. My responsibilities spanned both the visual and production sides of the show — I sourced rental equipment, including lighting and sound setups, and assisted in designing the layout of the show itself to ensure the space supported the flow and energy of five brands presenting back-to-back. I was also responsible for recording the event, creating promotional videos, and designing promotional graphics to support the identity and energy of the show. Overall, I helped bring the full creative vision together, from pre-production planning to on-the-ground execution, ensuring the atmosphere and visuals reflected the essence of the theme throughout.